Think about the last purchases you made in each of the following product categories. What were the features, advantages, and benefits of the specific product
Think about the last purchases you made in each of the following product categories. What were the features, advantages, and benefits of the specific product or brand that you selected? After completing the table, consider the positioning of the product or brand in the market. Does its positioning match your responses in the table? Explain.
Athletic Shoes Brand Sit-Down Restaurant Name or Franchise Airline Brand Features Advantages Benefits
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Authors: George Milkovich, Jerry Newman, Barry Gerhart
11th edition
9780077512903, 007802949X, 77512901, 978-0078029493
