Use the anchoring and adjustment heuristic to briefly explain why it is so common to lure customers

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Use the anchoring and adjustment heuristic to briefly explain why it is so common to lure customers by lines such as these:

Use to be $ 50, but now only $24.99!

Or Suggested retail price: $14.99. Now, only $9.99.

Related Book For answer-question

Principles of Marketing

ISBN: 978-0132167123

14th Edition

Authors: Philip Kotler, Gary Armstrong

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Posted Date: Nov 29, 2018 01:16 AM

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Use the anchoring and adjustment heuristic to briefly explain why it is so common to lure customers

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Decision making is based on several facts present before the person deciding upon In case of anchori... View the full answer

Principles of Marketing

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