Wayfair has a robust customer service operation, taking numerous calls every day. We decided to run a
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Question:
Wayfair has a robust customer service operation, taking numerous calls every day. We decided to run a test on our website where we removed the 1-800 customer service number for half of our website visitors.
1. Why would we run a test like this?
2. How might we measure/evaluate whether or not this experience is something we roll out to all our customers?
Related Book For
Stats Data and Models
ISBN: 978-0321986498
4th edition
Authors: Richard D. De Veaux, Paul D. Velleman, David E. Bock
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