What is the role of the entrepreneur in the Resource Base Theory of the firm? Use the
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What is the role of the entrepreneur in the Resource Base Theory of the firm?
Use the ideas from the Resource Base Theory and related Dynamic Capabilities approach to explain how an entrepreneur in a monopolistic competitive market structure can sustain long run economic profit.
Related Book For
Marketing Research An Applied Orientation
ISBN: 978-0136085430
6th edition
Authors: Naresh K Malhotra
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