Who do you think has the strongest brands? Why? What do you think of the Interbrand list of the 25 strongest brands in Figure? Do you agree with the rankings? Why or why not?

FIGURE Twenty-Five Most Valuable Global Brands.

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2011 Rank 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 Brand Coca-Cola IBM Microsoft Google GE 71,861 69,905 59,087 55,317 42,808 35,593 35,217 33,492 29,018 Hewlett-Packard 28,479 27,764 27,445 25,309 25,071 24,554 23,997 23,430 23,172 19,431 17,262 16,459 14,590 14,572 14,542 14,528 McDonald's Intel Apple Disney Toyota Mercedes-Benz Cisco Nokia BMW Gillette Samsung Louis Vuitton Honda Oracle H&M Pepsi American Express 2011 Brand Value SAP Nike 2010 Brand Value 70,452 64,727 60,895 43,557 42,808 33,578 32,015 21,143 28,731 26,867 26,192 25,179 23,219 29,495 22,322 23,298 19,491 21,860 18,506 14,881 16,136 14,061 13,944 12,756 13,706 2011-2010 Percent Change 2% 8% -3% 27% 0% 6% 10% 58% 1% 6% 6% 9% 9% -15% 10% 3% 20% 6% 5% 16% 2% 4% 5% 14% 6% Country of Ownership United States United States United States United States United States United States United States United States United States United States Japan Germany United States Finland Germany United States South Korea France Japan United States Sweden United States United States Germany United States 2011 Rank 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 Brand Coca-Cola IBM Microsoft Google GE 71,861 69,905 59,087 55,317 42,808 35,593 35,217 33,492 29,018 Hewlett-Packard 28,479 27,764 27,445 25,309 25,071 24,554 23,997 23,430 23,172 19,431 17,262 16,459 14,590 14,572 14,542 14,528 McDonald's Intel Apple Disney Toyota Mercedes-Benz Cisco Nokia BMW Gillette Samsung Louis Vuitton Honda Oracle H&M Pepsi American Express 2011 Brand Value SAP Nike 2010 Brand Value 70,452 64,727 60,895 43,557 42,808 33,578 32,015 21,143 28,731 26,867 26,192 25,179 23,219 29,495 22,322 23,298 19,491 21,860 18,506 14,881 16,136 14,061 13,944 12,756 13,706 2011-2010 Percent Change 2% 8% -3% 27% 0% 6% 10% 58% 1% 6% 6% 9% 9% -15% 10% 3% 20% 6% 5% 16% 2% 4% 5% 14% 6% Country of Ownership United States United States United States United States United States United States United States United States United States United States Japan Germany United States Finland Germany United States South Korea France Japan United States Sweden United States United States Germany United States

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