Write a paper which must demonstrate your understanding of the "promotional mix." you is the promotions manager for a new line of cosmetics aimed at teenage girls. You have a limited budget. Write out an outline for a promotional plan for this product and justify your decision. In your plan, Address the nature of the product, the stage in the product life cycle, and target market characteristics. In a word, what's the best way to motivate trial of the new line, and why?

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Promotional mix The promotional mix is a term used to explaining the set of tools so as to a busines... View the full answer