You have been hired as vice president of marketing for one of the following companies: burger King,

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You have been hired as vice president of marketing for one of the following companies: burger King, best Buy or t-mobile.

What would you need to change to make the company you choose follow the marketing concept and become a customer-centered organization?

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Marketing Research An Applied Orientation

ISBN: 978-0136085430

6th edition

Authors: Naresh K Malhotra

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Posted Date: Oct 08, 2018 12:23 AM

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You have been hired as vice president of marketing for one of the following companies: burger King,

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As a responsible person Vice president of marketing department it will take following actions to bec... View the full answer

Marketing Research An Applied Orientation

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