1.Think of recent advertising campaigns you have seen. Do you think the modern population constitution has been...
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Question:
1.Think of recent advertising campaigns you have seen. Do you think the modern population constitution has been reflected in those? If not, what may be the reasons for not portraying current family and household compositions?
2.Some specialists argue that acknowledging the “modern family household” in promotional messages is just lip service. Do you agree? What potential positive outcomes could be realized with campaigns reflecting today’s society?
3.What can marketers do to stay informed about trends in the population?
Related Book For
Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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