1.If you were managing consumer packaged goods brands for a company like Procter & Gamble, Unilever, Clorox, Kraft Heinz, or Campbell Soup Company, how would you respond to Brandless?What changes in brand strategy, if any, would you consider?

2. As Brandless looks to expand its product assortment, which types of products and/or product categories would you recommend they consider? Why? Would you recommend that they launch more luxury products at higher price points? Why or why not?

3. How valuable is the Brandless brand? What do Sharkey and Leffler need to do to strengthen their brand equity? How would you assess their brand-building efforts thus far?

Answer rating: 100% (QA)

Procter Gamble in terms to manage and change the strategies and strengthening the business they must need to adopt the most advanced and latest techno... View the full answer