A new startup has launched a line of organic skincare products that are free from harmful chemicals.
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A new startup has launched a line of organic skincare products that are free from harmful chemicals. The products are priced higher than other brands in the market but offer a superior quality. The company has a limited marketing budget and wants to generate maximum sales in the first six months of the launch. What marketing mix strategy should the company adopt?
Related Book For
Smith and Roberson Business Law
ISBN: 978-0538473637
15th Edition
Authors: Richard A. Mann, Barry S. Roberts
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