A well-established fashion brand is experiencing a decline in sales and market share. The brand has been
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A well-established fashion brand is experiencing a decline in sales and market share. The brand has been in the market for over a decade and has a loyal customer base. However, the competition is increasing, and newer brands are capturing the attention of the younger generation. The brand management team is looking for ways to revamp the brand and regain its market share. What brand management strategies should the team adopt?
Related Book For
Exploring Strategy Text and Cases
ISBN: 978-1292145129
11th Edition
Authors: Gerry Johnson, Richard Whittington, Patrick RegnÈr, Kevan Scholes, Duncan Angwin
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