Lewis Road Creamery teamed up with Whitakers when launching its chocolate milk brand in New Zealand. RMIT researchers Rahman, Mulye and Laud in their article cited below, under references, caution companies in the use of such strategies. If Lewis Road Creamery were to enter the Australian market with its chocolate milk which one of the sub-branding strategies discussed in this article would you recommend? Why?

Answer rating: 100% (QA)

ANSWER The subbranding strategy that would be recommended is the support brands strategy According t... View the full answer