AJ Productions has provided the following variance report for the year ended 30 June 2022 Budgeted profit
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Question:
AJ Productions has provided the following variance report for the year ended 30 June 2022 Budgeted profit Variance due to change in quantity sold Flexible budget profit (quantity adjusted) Variance due to change in price Variance due to change in variable cost Variance due to change in fixed cost Actual profit $’000 3,000 6,300 Favourable 9,300 2,420 Favourable (3,630) Unfavourable (1,500) Unfavourable 6,590.
a) Assume the change in fixed cost was entirely due to a social media marketing campaign that enabled the company to charge a higher price. Was this marketing campaign justified?
Related Book For
Accounting Business Reporting For Decision Making
ISBN: 9780730302414
4th Edition
Authors: Jacqueline Birt, Keryn Chalmers, Albie Brooks, Suzanne Byrne, Judy Oliver
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