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An e-commerce platform is interested in studying the impact of highlighting quality signals on product listings on the search result pages (SRP). SRP is an

An e-commerce platform is interested in studying the impact of highlighting quality signals on product listings on the search result pages (SRP). SRP is an ordered list of products that are displayed after a user types in a keyword query. To answer this question, the platform conducted a field experiment at the user level. Users were randomly assigned to three groups: treatment group 1, treatment group 2, and a control group. One-third of users were assigned to each group

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