Describe the service design process based on service concept, service package, and service specifications of the following
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Question:
Describe the service design process based on service concept, service package, and service specifications of the following businesses.
- Service concept: purpose of a service, it defines target market and customer experience
- Service package: mixture of physical items, sensual benefits and psychological benefits
- Service specifications: - based on performance specifications
Give answers to both companies below, and provide sufficient supporting evidence with references. (A minimum of 300 word-counts in length of your answer is required!)
- Starbucks (a coffee shop)
- Marriot Hotel
Expert Answer:
The service concept of Starbucks is to provide a comfortable and relaxed environment for customers to enjoy their coffee The target market is coffee drinkers who appreciate quality coffee and are will... View the full answer
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