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What are the elements of the Wattpad platform? What drives cross-platform economic value? Assess the progress of artificial intelligence efforts to match readers and writers. How does Wattpad build a hotlist? How does it make personal recommendations? What challenges face the transition from human database analysis to machine analysis? Compare the strengths and weaknesses of Wattpad's data to the data
What are the elements of the Wattpad platform?
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Consumer Behavior Building Marketing Strategy
12th edition
Authors: Delbert Hawkins, David Mothersbaugh
ISBN: 978-0077645557