As the marketing manager of a global company, you have been asked to lead a team to
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As the marketing manager of a global company, you have been asked to lead a team to develop a new advertising campaign for a new product launch in the Asian market. The campaign will be rolled out in several countries, including Japan, China, and South Korea. The team consists of members from different cultural backgrounds and departments within the company. How would you approach this task and effectively communicate with the team to ensure the success of the campaign?
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Accounting Information Systems
ISBN: 9780132871938
11th Edition
Authors: George H. Bodnar, William S. Hopwood
Posted Date: