Bakeware, Clad cookware being advertised on TV with

Bakeware, Clad cookware being advertised on TV with purchases facilitated by the customer calling a toll-free telephone number, in which Viewers are instructed to have their credit cards handy when they call to place the order. This form of marketing is referred to as: 


  • telemarketing 
  • support marketing
  • the one-step approach 
  • the two-step approach


Which of the following is NOT a part of the media plan? 


  • Media objectives 
  • Frequency estimates 
  • Marketing strategies 
  • Determination of media coverage