“Beta Motors” is an Indian car manufacturer. They have developed a very small, electric and inexpensive car. They aim to launch this car in Australia during 2022. It will retail for AUD$15,000. They are seeking advice on how to market this car to urban commuters.

Part A: Explain how the country-of-origin effect could play in the promotion and distribution of a foreign manufactured car in Australia. 

Part B: Describe the Elaboration Likelihood Model (ELM) of persuasion that could be used by “Beta Motors” (Indian car manufacturer) to arouse the interest of the Australian consumers. 

Part C: Explain the term ‘aspirational reference group’ and describe one (1) way “Beta Motors” could use this concept in their Australia marketing campaign. 

Please give answer in mini essay style

Answer rating: 100% (QA)

The main purpose of this study is to explore the effects of the countryoforigin of a brand on the consumers perception and overall brand equity Partic... View the full answer