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(Click the icon to view the pricing and ticket information.) (Click the icon to view additional information.) Read the requirements. Requirement 1. If you could
(Click the icon to view the pricing and ticket information.) (Click the icon to view additional information.) Read the requirements. Requirement 1. If you could charge different prices to business travelers and pleasure travelers, would you? Show your computations. Before determining if you would charge different prices to business travelers and pleasure travelers, calculate the total contribution margin at each price for each type of traveler. 1. If you could charge different prices to business travelers and pleasure travelers, would you? Show your computations. 2. Explain the key factor (or factors) for your answer in requirement 1. 3. How might Global Air implement price discrimination? That is, what plan could the airline formulate so that business travelers and pleasure travelers each pay the price the airline desires? Pleasure travelers start their travel during one week, spend at least 1 weekend at their destination, and return the following week or thereafter. Business travelers usually start and complete their travel within the same work week. They do not stay over weekends. Assume that round-trip fuel costs are fixed costs of $24,600 and that fixed costs allocated to the round-trip flight for airplane-lease costs, ground services, and flight-crew salaries total $183,000. Data table
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