Consider the strengths and weaknesses of purposeful, convenience, and random sampling approaches in quantitative research. Define each in terms of both strengths and weaknesses.

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Consider the strengths and weaknesses of purposeful, convenience, and random sampling approaches in quantitative research. Define each in terms of both strengths and weaknesses.


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11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

ISBN: 978-1118156636