Describe the most important categories of marketing PSF use, how do you compare the relative importance of
Question:
Describe the most important categories of marketing PSF use, how do you compare the relative importance of each? Does your answer vary depending on the type of professional services being provided?
Looking at a hierarchy pyramid in a PSF, describe the relative expectations from each different levels of seniority?
Describe the main categories of consulting projects and how they should impact the staffing pyramid structure of a PSF?
How do you encourage cross-functional team work in PSF?
'Partners are owners, and therefore as such should not be subject anymore to any form of performance evaluation' - what are the merits, if any, of this statement?
What are the various phases of qualification and selection in the purchasing process of professional?
Expert Answer:
a The most important categories of marketing professional services firms PSFs use are Branding and Positioning This involves creating a strong brand identity and positioning the firm in a way that dis... View the full answer
Fundamentals of Corporate Finance
ISBN: 978-0133400694
1st canadian edition
Authors: Jonathan Berk, Peter DeMarzo, Jarrad Harford, David A. Stangeland, Andras Marosi
