Discuss what integrated marketing communications are. Then explain how public relations help in creating an integrated marketing communications system. In what ways does the company you selected for your Marketing Research App use IMC?

When it comes to personal selling, what are some strategic decision-planning areas a sales manager should consider when establishing a sales team? Please explain each area, and then explain how they can have an impact on either the success or failure of a business.

Answer rating: 100% (QA)

Integrated Marketing Communications IMC refers to a strategic approach that combines various marketing communication tools and channels to deliver a consistent and unified message to target audiences ... View the full answer