FlyHigh Tech, an early-stage startup, reports to its investors using a balanced scorecard that is prepared at
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Question:
FlyHigh Tech, an early-stage startup, reports to its investors using a balanced scorecard that is prepared at the end of each quarter. During the first and second quarters of the current year, the company had the following results:
| Quarter 1 | | Quarter 2 | ||||
During the quarter: | | | | | | | |
Revenue | $ | 150,000 | | | $ | 180,000 | |
Cost of goods sold | | 100,000 | | | | 125,000 | |
Sales and marketing costs | | 50,000 | | | | 63,000 | |
General and administrative costs | | 100,000 | | | | 110,000 | |
Total market revenue | | 5,000,000 | | | | 4,500,000 | |
At the end of the quarter: | | | | | | | |
Cash | $ | 2,750,000 | | | $ | 2,450,000 | |
Number of revenue-generating customers | | 6,000 | | | | 7,500 | |
Number of employees | | 10 | | | | 15 | |
|
The following additional information is available:
- All jobs were filled as of the end of each quarter, and during the second quarter of the year FlyHigh hired seven new employees.
- Ten percent of customers from quarter one were lost during the second quarter, however the company increased sales and marketing expenditures by over 20 percent, resulting in a net gain in customers for the quarter.
Required:
Compute the following measures that are included in FlyHigh Tech’s second quarter balanced scorecard:
Related Book For
Business Math
ISBN: 978-0133011203
10th edition
Authors: Cheryl Cleaves, Margie Hobbs, Jeffrey Noble
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