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Greenview Dairies produces a line of organic yogurts for sale at supermarkets and specialty markets in the Southeast. Economic conditions and changing tastes have
Greenview Dairies produces a line of organic yogurts for sale at supermarkets and specialty markets in the Southeast. Economic conditions and changing tastes have resulted in slowing demand growth. After recently expanding capacity, the company is now operating at 65 percent of the new capacity. The company is considering dropping one of the yogurt flavors, mixed berry, in hopes of improving profitability. If the mixed berry variety is dropped, the revenue associated with it will be lost and the related variable costs saved. The production manager estimates that the fixed costs will also be reduced by 30 percent. The following quarterly product line income statements (in thousands of dollars) are available: Product Sales Variable costs Contribution margin Fixed costs allocated to each product line Operating profit (loss) Vanilla $ 21,190 14,300 $ 6,890 3,055 $ 3,835 Peach $ 33,280 26,065 $ 7,215 4,615 $ 2,600 $ 27,820 25,090 $ 2,730 3,900 $ (1,170) Mixed Berry Required: a-1. Complete the following differential cost schedule. a-2. From an operating profit perspective, should Greenview Dairies drop the mixed berry line? b. One of the sales reps for Greenview heard about the possibility of dropping the mixed berry line and warned the marketing manager that it was a mistake to consider the three products independently. Based on experience from stocking local grocery shelves, he knows that when customers stop seeing a particular flavor, they sometimes switch to a competitor, even for flavors Greenview might still sell. The financial staff sent a request to marketing asking for estimates of possible losses on the sales of other products. The marketing group responded that perhaps 5 percent of vanilla sales and 10 percent of peach sales would be lost if the mixed berry flavor is dropped. b-1. Complete the following differential cost schedule. b-2. Based on the estimate from the project manager, should Greenview Dairies drop the mixed berry line?
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Lets proceed with each requirement one by one Requirement A1 Complete the Differential Cost Schedule Status Quo Scenario Revenue Vanilla 21190 Peach 33280 Mixed Berry 27820 Total 21190 33280 27820 822...Get Instant Access to Expert-Tailored Solutions
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