Having the boss unilaterally impose a sales budget on the sales manager is a bad idea for three reasons First the boss may not have access to information possessed by the sales manager that would result in a more accurate forecast Second the sales manager is unlikely to be committed to achieving a budget that she did not help create Third if the sales manager fails to achieve actual results that meet or exceed the budget it would be easy for the sales manager to justify this outcome on the groun

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Having the boss unilaterally impose a sales budget on the sales manager is a bad idea for three reasons First the boss may not have access to informat... View the full answer