Identify a large company to be your mentor company to analyze and formulate its global marketing strategy.

• Select one of the following companies: Samsung, Uber, or Amazon.

• Under a Situational Analysis heading
  • Construct an environmental analysis for your chosen company regarding:
    • Economic
    • Trade
    • Social and Cultural
    • Political, Legal, and Regulatory
• Under a General Strategy heading
  • Identify a country in one of the following regions for your company to expand to (if your company is already in a selected country, you will examine their global marketing strategy in that areas and formulate your own successful strategy):
    • Latin America
    • Middle East
    • Africa
  • Explain your rationale for selecting the country considering
    • Demographic
    • Economic
    • Trade
    • Social factors
    • Cultural Factors
    • Legal Factors
    • Political Factors

Answer rating: 100% (QA)

AMAZON Enivornment Analysis 1 Economic Environment Economic environment provide both threat ... View the full answer