Imagine you work in a marketing department and your first assignment is to market a new candy
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Question:
Imagine you work in a marketing department and your first assignment is to market a new candy bar.
Which route to persuasion might you use, and why?
What strategies might you use?
Now, your second assignment is to market a new antacid pill that prevents heartburn, and only needs to be taken once a day, unlike any of the current products.
Which route to persuasion might you use, and why?
What strategies might you use?
Finally, your third assignment is to market a wristwatch.
What kinds of things do you want to know about this product in order to determine the most effective marketing strategy?
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