In setting marketing strategy, for consumer goods, organizations must look at internal as well as external factors.
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In setting marketing strategy, for consumer goods, organizations must look at internal as well as external factors. Which of the following represents one of the important external factors in the marketing environment?
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Fundamentals of Investments, Valuation and Management
ISBN: 978-1259720697
8th edition
Authors: Bradford Jordan, Thomas Miller, Steve Dolvin
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