Jason have no any established business. He is still planning to open one.

 

After reading the case above please do the following in details. Please provide full details. 

 

1. Summary of the facts

 

2. Background(at least one hundred fifty words)

 

3. State of the problem or statement of the opportunity

 

4. Primary problem

 

5. Secondary Problem

 

6. Swot analysis

Strengths, Weaknesses, Opportunities, and Threats,

 

7. Causes of the problem or reasons for the opportunity

 

give detailed alternatives

8. Analysis of Alternatives

- Alternative 1:

-pros:

-cons:

 

- Alternative 2:

-pros:

-cons:

 

 

9. Recommendation

 

10. Action Plan

1.

2.

3.

4.

5.

 

11. Conclusion

       

Transcribed Image Text:

It was April 2012 and Jason Lapchinski had some decisions to make that had the potential to change just about everything he did in his life. Jason had recently started a car cleaning business on the weekends that he now thought had the potential to be a full-time operation. A long-time friend and fellow high school buddy, Jim Grantham, a graduate of Western's Ivey Business School in London, Ontario, discussed the opportunity with him. Jim said, "Jason, what you need is a business plan that indicates what you want to do and how you will do it. You will need to identify the revenues you need from your business to recover your costs and give you enough income to maintain your existing lifestyle and a marketing plan that gets you those revenues." Jim went on to describe what the plan should look like and how Jason should think it through. JASON LAPCHINSKI Jason, 28 years old, was a car buff who loved high-end vehicles. Since graduating from college, he had worked for an auto parts manufacturer until the company closed its London area plant in 2009. Since then, he had worked for a large grocery chain. Jason dreamed of owning his own business, and he had always enjoyed taking care of cars. He kept his own older vehicle, a 2000 BMW 540i, in immaculate condition that constantly received compliments from others. Soon, friends, family and sometimes even strangers began to ask him to clean their cars too. He often found that his weekends were busy as he cleaned cars, averaging two cars a week. Jason was pleased with the service he gave and proud of the satisfaction of customers who were amazed at how great their vehicles looked when they picked them up. This experience, combined with his love for cars, was what gave Jason the idea to set up a car care business. THE BUSINESS CONCEPT Located in the city of London, Ontario, Jason's car service business, called Over the Top Car Care (Over the Top), would offer complete interior and exterior car cleaning and maintenance. The idea was that, after having a car custom-cleaned, it would look as good as new again. Customers could specify what they would like done to their vehicles. Based on his experience, Jason determined that most people purchased what was commonly called "the works" package, which would be offered by Over the Top. This package would include the following services: thoroughly hand wash exterior, hand dry exterior, clean tires (and It was April 2012 and Jason Lapchinski had some decisions to make that had the potential to change just about everything he did in his life. Jason had recently started a car cleaning business on the weekends that he now thought had the potential to be a full-time operation. A long-time friend and fellow high school buddy, Jim Grantham, a graduate of Western's Ivey Business School in London, Ontario, discussed the opportunity with him. Jim said, "Jason, what you need is a business plan that indicates what you want to do and how you will do it. You will need to identify the revenues you need from your business to recover your costs and give you enough income to maintain your existing lifestyle and a marketing plan that gets you those revenues." Jim went on to describe what the plan should look like and how Jason should think it through. JASON LAPCHINSKI Jason, 28 years old, was a car buff who loved high-end vehicles. Since graduating from college, he had worked for an auto parts manufacturer until the company closed its London area plant in 2009. Since then, he had worked for a large grocery chain. Jason dreamed of owning his own business, and he had always enjoyed taking care of cars. He kept his own older vehicle, a 2000 BMW 540i, in immaculate condition that constantly received compliments from others. Soon, friends, family and sometimes even strangers began to ask him to clean their cars too. He often found that his weekends were busy as he cleaned cars, averaging two cars a week. Jason was pleased with the service he gave and proud of the satisfaction of customers who were amazed at how great their vehicles looked when they picked them up. This experience, combined with his love for cars, was what gave Jason the idea to set up a car care business. THE BUSINESS CONCEPT Located in the city of London, Ontario, Jason's car service business, called Over the Top Car Care (Over the Top), would offer complete interior and exterior car cleaning and maintenance. The idea was that, after having a car custom-cleaned, it would look as good as new again. Customers could specify what they would like done to their vehicles. Based on his experience, Jason determined that most people purchased what was commonly called "the works" package, which would be offered by Over the Top. This package would include the following services: thoroughly hand wash exterior, hand dry exterior, clean tires (and

Answer rating: 100% (QA)

1Summary of the facts Jason is an aspiring entrepreneur who has not yet established any business He is planning to open one and is considering different options for the same 2 Background Jason has a k... View the full answer