Market research is vital to sustainable export success in analysing international markets. It is a process that can help you avoid costly expansion mistakes and identify extraordinary business opportunities, allowing you to minimise risk before you enter a foreign market through proactive data collection and analysis. Questions (a) What is the difference between primary and secondary data? (1 mark) (b) What are the sources of each kind of data, (1.5 mark) and (c) when is one more appropriate to use or collect than the other? (2 marks)