Marketing Research Question: Lidl's Deluxe Kangaroo Steak - "Lidl removes their exotic kangaroo meat offering which taps into the consumer desire for premium and healthy options. · Lidl, a leading discount retailer, has removed its inexpensive yet indulgent kangaroo steak offering from the shelves following mass ethical and animal welfare concerns.
· The rare meat provides consumers with a favorable nutritional profile, which aligns with growing health awareness. · Lack of acknowledgment for general meat reduction trends, and ethical concerns related to the supply of kangaroo meat. · Rising interest in vegan lifestyle choices threatens the success of meat offerings with lower demand,
whilst ethical campaigns can further challenge consumption. · Lidl's supply chain was blemished with animals' poor treatment, which raised both ethical and sustainability questions. Brands can offer exotic breeds of mainstream options and invest in the concept of 'cultured meat'. · Retailers could offer consumers exotic breeds of beef and pork, thus satisfying premium demand and mitigating ethical anxieties. · Laboratory grown meat offers brands a way to position meat as a clean, ethical and sustainable
alternative." Lidl failed to acknowledge evolving consumer trends and ensure its product range aligned with demand Ultimately, the key factor which led to the downfall of Lidl’s Kangaroo Range was the company’s failure to identify changing consumer attitudes and demands. While Kangaroo meat has a favorable nutritional profile, which aligned with
growing consumer health awareness, it also conflicted with the rising prevalence of veganism and reduced meat consumption diets, in addition to a greater knowledge of the social and ethical concerns regarding animal welfare and unsustainable farming. Lidl’s failure to adapt to these changes alongside exposure to the controversy surrounding the
kangaroo meat trade, due to the efforts of animal welfare organizations such as Viva!, eventually led to this product's failure. Despite Lidl’s failures, there are still opportunities for food retailers to cater to the demand for luxurious, exotic meats, whilst reducing the ethical and welfare concerns associated with the meat trade. Extending existing product ranges of mainstream meats such as pork and beef to include more luxurious and exotic options is a potential option, in addition to exploring the possibilities of 'cultured meat’ in the future.

Question: You must clearly define your sample and sampling technique and the reason for choosing them. Choose one of them

1. Non-probability samples: Judgment Sampling OR Quota Sampling

OR

2. Probability sampling: Simple random sampling OR Systematic Sampling OR Stratified sampling

Answer rating: 100% (QA)

For Lidls Kangaroo Steak Deluxe research question i will choose probability sampling specifically th... View the full answer