Mr Daniel is the marketing manager of a skincare and cosmetic company. Recently, he is doing a

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Mr Daniel is the marketing manager of a skincare and cosmetic company. Recently, he is doing a market research to understand the targeted customer behaviour in order to develop a new product. He needs to come out some criteria for assessing the effectiveness of the segmentation strategy in order to ensure that the segmentation can be successfully reaching the designated target. Based on this situation,

Provide TWO (2) types of market segmentation.
State FOUR (4) ways to select markets.