Pedagogically, there has been empirical evidence to support that there is lack of student's interest in enrollment in marketing analytics courses. Specifically, the biased perception of marketing as a "soft skills" major involving little to no quantitative work persists within the student body in the business schools (i.e., BPM) directly influences student's interest in enrollment in analytics coursework (i.e., IEAC). In addition, the biased perception of marketing as a "soft skills" major indirectly influences student's interest in enrollment in analytics coursework through student's perceptions of the applicability of quantitative work (i.e., AQW) as well as the peer influences from among students (i.e., PIAS).

In your answer,

specify the constructs/variables, (8)

specify the directions/relationships between/among the constructs/variables, (10) and

provide a diagram. (6)