Please elaborate to the following questions as it deals with revenue management in the hospitality industry.

1. Should revenue management efforts be locally managed or centralized to a regional structure?

2. How do we effectively analyze the enormous amount of data that is collected today when there is a shortage of qualified revenue managers?

3. How do we move from tactical to strategic revenue management, and from revenue management applied to a primary product (rooms) to total revenue management, which looks at many or all of a hotel's revenue streams?

4. How do we best use social media and how do we measure the effectiveness of the resources spent in this field?

5. How do we best harness the power of mobile devices?