Suppose that your sister has decided to open a store selling accessories for pet animals. She anticipates opening her store in 12 months. In estimating future cash flows of the company, which of the following items would be relatively easy versus relatively difficult to obtain? Also, suggest how each might be estimated with reasonable accuracy.

a. Cost of land for a 1,000-square-foot store space

b. Marketing costs

c. Total capital investment cost

d. Sourcing of accessories for sale in the store

e. First year’s labor costs

f. First year’s sales revenues

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