Read Southwest Airlines: In a Different World. The article makes it clear that a significant shift in
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Question:
1.Review and discuss how you think Southwest's plan to serve La Guardia would impact two primary business functions like marketing, operations, human resources, finance, accounting, and IT
2. Consider how coordinating efforts of the two functions to successfully serve La Guardia might affect management and decision making.
3. How integral is collaboration among business functions to the success of Southwest's plan? Cite specifics from the article in your response.
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ISBN: 978-0324789416
7th Edition
Authors: James M Wahlen, Stephen P Baginskl, Mark T Bradshaw
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