Transcribed Image Text:
Year 1
$50,373,252.50
Year 2
$53.570,694.70
Year 3
$56,971,094.54
Year 4
$60,587.334.77
42,471,721.67
$18,115,613.10
Year 5
$64,433,115.85
Year 6
$68,523,007.87
Year 7
$72,872,505.80
Year 8
$77,498,088.10
4 Sales
5 Cost of Goods
6 Gross margin
35,311,650.00
37.553,056.98
$16,017,637.71
39.936,737.28
$15,061,602.50
45,167,614.21
48,034,628.52
51,083,626.56
$17,034,357.27
54326,159.76
7 Expenses
8 Advertising
s19,265,501.64
$20,488,379.35
$21,788,879.23
$23,171,928.34
$4,031,110.20
$4, 286,905.58
$4,558,937.56
$4,848,236.78
Maintenance
$5,155,899.27
$5,483,090.63
$5,831,050.46
$6,201,097.05
500,000.00
600,000.00
440,000.00
10 Rent
11 Salaries
12 Shipping
13 Supplies
14 Web Services
15 Total Expense
16
17 Operating Income
18 Income Tax
a9 Net Income
20
520,000.00
555,000.00
420,000.00
1,065,000.00
6,428,483.36
1,000,000.00
1,134,225.00
1,207,949.63
1,286,466.35
390,000.00
400,000.00
1,370,086.66
6,044.790.30
1,813.437.09
6,836, 531.35
7,270,480.17
1,459,142.30
1,553.986.55
1,928,545.01
7.731,973-90
8,222,760.94
8,744.700.70
2,050,959.40
2,181,144.05
2,319,592.17
2,466,828.28
9,299.770.57
604,479.03
2,623,410.21
2,789,931.17
929,977.06
642,848.34
683,653.13
727,048.02
85,000.00
773,197.39
822,276.09
874,470.07
90,100.00
95.506.00
101, 236.36
$16,856,095.01
107,310.54
$14,078,816.62
$15,041,882.29
$15.799,812.45
113,749.17
120,574.12
127,808.57
$17,929,439.62
$18,898,791.79
$20,043,347.86
$21,302,570.97
$982,785.88
$975.755.43
$1,234,544.82
$1,259,518.09
$1,336,062.02
$1,589,587.56
$324,319.34
$321,999.29
$407,399.79
$1,745,531.37
$1,869,357.38
$658,466.54
$415,640.97
$440,900.47
$524, 563.90
$653.756.14
$827,145.03
$576,025.35
$616,887.93
$843,877.12
$895,161.55
$1,065,023.67
$1,169,506.02
$1,252,469.44
21
22 Assumptions
23 Units Sold in Prior Year
24 Unit Cost
25 Annual Sales Growth
26 Annual Price Increase
27 Margin
28
235.411
$150.00
3.25%
3.00%
29.90%
29
30
Case
Year 1
Year 2
Year 3
Sales Growth
Price Increase
Year 4
Year 5
31
Year 6
Year 7
Year 8
Net Income
Net Income
Net Income
32
Net Income
Net Income
Net Income
Net
Net
1
4.255
2.00%
Income
Income
33
2.
2.25%
3.00%
34
3
1.25%
4.005