Suppose that you are working for a large FMCG company

Suppose that you are working for a large FMCG company that would like to market a new line of dark chocolate. To ensure the success of the introduction, a consumer test is planned where the company would like to provide the opportunity for tasting and evaluating the product for 2,500 customers consuming dark chocolates frequently (at least weekly). The 2,500 testers should represent the population of the country (let’s say Slovakia) fairly well.

What kind of sampling strategy do you recommend for the consumer test (considering time and cost)?
Collect at least two reasons why this particular sampling strategy is the best one for this case. (2 × 5 points)


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