What are the strengths and challenges of using Innovation-related quantitative analysis in the Shaan project? o Term
Question:
What are the strengths and challenges of using Innovation-related quantitative analysis in the Shaan project?
o Term to think about – capital rationing. o Strengths and weaknesses of quantitative analysis and how it can be applied in the situation of the case.
o What would be a better approach?
o Research - What did they use?
Discuss the typical challenges associated with taking the innovation from the inception to the market.
o Look at chapter 11 – especially involving customers and suppliers in development process
o Research how did they actually develop their product? What tools did they use?
o How did they measure performance?
o Look at chapter 5 & 13 – Timing of entry / Launch timing, Pricing, Distribution etc
Expert Answer:
The Mahindra Shaan Gambling on a Radical Innovation 1 Schiling Chapter Seven Schilling chapter Seven page 129 Choosing Innovation Projects The Mahindra Shaan Gambling on a Radical Innovation Mahindra ... View the full answer
Marketing Real People, Real Choices
ISBN: 978-0132913171
4th Canadian Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah
