What are the strengths and challenges of using

What are the strengths and challenges of using Innovation-related quantitative analysis in the Shaan project? 

o Term to think about – capital rationing. o Strengths and weaknesses of quantitative analysis and how it can be applied in the situation of the case. 

 o What would be a better approach? 

o Research - What did they use? 

 Discuss the typical challenges associated with taking the innovation from the inception to the market. 

o Look at chapter 11 – especially involving customers and suppliers in development process 

o Research how did they actually develop their product? What tools did they use?

 o How did they measure performance? 

o Look at chapter 5 & 13 – Timing of entry / Launch timing, Pricing, Distribution etc


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