In order to enhance the image of DASANI bottles as contributing to sustainability, the Twist Campaign, including
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Question:
In order to enhance the image of DASANI bottles as contributing to sustainability, the Twist Campaign, including using Chubby Checker and his classic song, encouraged active involvement in the ad through which type of execution?
Multiple Choice
a. slice of life
b. testimonial
c. scientific evidence
d. demonstration
e. straight-sell
Related Book For
Concepts in Federal Taxation
ISBN: 9780324379556
19th Edition
Authors: Kevin E. Murphy, Mark Higgins, Tonya K. Flesher
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