There are three strategic options for competing internationally: multi-country, global, and hybrid. Assume you are in charge of developing a strategy for a multi-national company selling products in some 50 countries around the world. One of the issues you face is which of the above strategies to employ.

For this assignment, imagine that there are three companies: Company A, Company B, and Company C.

Company A markets mobile phones.

Company B. markets dry soup mixes and canned soup.

Company C markets large home appliances such as ranges, ovens and refrigerators.

Which of the above three strategic options would you employ for each company, and why?

Answer rating: 100% (QA)

Company A markets mobile phones For this kind of company we need to use g... View the full answer