This is a case study of a man named Will Shelton he is interested in buying a sleep well motel from hank Bennington.

Explain what recommendations you would give Will Shelton in reference to the motel.

Recommendation about marketing, dealing with financial sheets, and any other important recommendation you would give Will Shelton.

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Case 1 The Sleep Well Motel Will Shelton was evaluating information received from the owner of a motel that was for sale in Fort Morgan, Colorado. Will had answered an ad in the Wall Street Journal under the heading "Business for Sale." To Will's surprise, he received a call directly from Hank Bennington, the owner of the Sleep Well Motel of Fort Morgan, Colorado. During the conversation, Mr. Bennington described his motel and his reason for wanting to sell. He also described the many advantages of living in Colorado and promised to send Will more information on his company. The next day an overnight package of information arrived at Will's home. Background on Will Shelton At forty-four years of age, Will felt that he had climbed the corporate ladder about as high as he was likely to go. He also had doubts about remaining in a large corpo- ration the rest of his working life. The present position Will held was director of marketing research for a large electronics corporation located in Houston, Texas. Despite the title, Will felt his position was not satisfying. "Marketing research in an industrial company just isn't very exciting or personally rewarding; in fact, it's downright dull." This statement pretty well summarized Will's feelings. Although Will had been trained as an engineer, he discovered that engineering wasn't his pri- mary interest and began to move into marketing. When the position of marketing research director opened in his company, Will applied and was elated when he learned he had received the position. In reviewing this move, Will stated that he be- lieved the fact he had recently completed an MBA during part-time studies had helped him to obtain the position. In his earlier years, Will had studied and worked in New Mexico. He had learned to ski and also enjoyed hunting and fishing in that state. Will felt the peo- ple in that part of the United States were somehow more genuine and that life was better in many ways than his present life in Houston. As a result, when he read about a motel for sale in Colorado, Will had an automatic interest. Background on the Sleep Well Motel As Will began to pull his thoughts together, he reviewed what he had already learned about the Sleep Well Motel. This information had been gained through a telephone conversation with Mr. Bennington plus sales literature and a brief histor- ical sketch that had been included with data sent by Mr. Bennington. The motel had eighty rooms and had been affiliated with a chain several years ago but was no longer associated with this company. The property was located off U.S. Highway 76, which carried traffic between Denver and Nebraska. Mr. Bennington did not have data concerning the profile characteristics of his customers but told Will that his customers were commercial travelers such as repair crews, indepen- dent sales reps, middle-aged retired couples, and young budget-minded travelers. The Case 1 The Sleep Well Motel Will Shelton was evaluating information received from the owner of a motel that was for sale in Fort Morgan, Colorado. Will had answered an ad in the Wall Street Journal under the heading "Business for Sale." To Will's surprise, he received a call directly from Hank Bennington, the owner of the Sleep Well Motel of Fort Morgan, Colorado. During the conversation, Mr. Bennington described his motel and his reason for wanting to sell. He also described the many advantages of living in Colorado and promised to send Will more information on his company. The next day an overnight package of information arrived at Will's home. Background on Will Shelton At forty-four years of age, Will felt that he had climbed the corporate ladder about as high as he was likely to go. He also had doubts about remaining in a large corpo- ration the rest of his working life. The present position Will held was director of marketing research for a large electronics corporation located in Houston, Texas. Despite the title, Will felt his position was not satisfying. "Marketing research in an industrial company just isn't very exciting or personally rewarding; in fact, it's downright dull." This statement pretty well summarized Will's feelings. Although Will had been trained as an engineer, he discovered that engineering wasn't his pri- mary interest and began to move into marketing. When the position of marketing research director opened in his company, Will applied and was elated when he learned he had received the position. In reviewing this move, Will stated that he be- lieved the fact he had recently completed an MBA during part-time studies had helped him to obtain the position. In his earlier years, Will had studied and worked in New Mexico. He had learned to ski and also enjoyed hunting and fishing in that state. Will felt the peo- ple in that part of the United States were somehow more genuine and that life was better in many ways than his present life in Houston. As a result, when he read about a motel for sale in Colorado, Will had an automatic interest. Background on the Sleep Well Motel As Will began to pull his thoughts together, he reviewed what he had already learned about the Sleep Well Motel. This information had been gained through a telephone conversation with Mr. Bennington plus sales literature and a brief histor- ical sketch that had been included with data sent by Mr. Bennington. The motel had eighty rooms and had been affiliated with a chain several years ago but was no longer associated with this company. The property was located off U.S. Highway 76, which carried traffic between Denver and Nebraska. Mr. Bennington did not have data concerning the profile characteristics of his customers but told Will that his customers were commercial travelers such as repair crews, indepen- dent sales reps, middle-aged retired couples, and young budget-minded travelers. The

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Pros and Cons of will Shelton owing and operating the sleep well motel Will Sheltons pros and cons from a marketing and general viewpoint are held by ... View the full answer