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For the case study, answer the following questions. 5. Over time, should Unilever combine the more germs and faster kill claims into positioning Lifebuoy? 6. it is unlikely that competitors would let Unilever take market shares away from them in the liquid antibacterial handwash category. how can they fight Unilever? Lifebuoy/Unilever Asia Private Limited Superfast Handwash - rhree Lead Agency

  

For the case study, answer the following questions.


5. Over time, should Unilever combine the "more germs" and "faster kill" claims into positioning Lifebuoy?


6. it is unlikely that competitors would let Unilever take market shares away from them in the liquid antibacterial handwash category. how can they fight Unilever?

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