Black and Morrison (2010)'s Harvard Business Review article A cautionary tale for emerging market giants suggests that
Question:
Black and Morrison (2010)\'s Harvard Business Review article “A cautionary tale for emerging market giants suggests that emerging market multinational enterprises (EM MNEs) bear a resemblance to Japanese companies in the 1990s. In this article, Black & Morrison identified several strengths and strategies that propelled the success of Japanese companies in the 1990s, but unfortunately turned into weaknesses when the firms ventured abroad.
Discuss if any other emerging market firms may share any similar strengths and/or strategies which may lead to their current success. Also discuss if these strengths and strategies may potentially turn into weaknesses or hindrance as they expand overseas.
https://hbr.org/2010/09/the-globe-a-cautionary-tale-for-emerging-market-giants
Cost management a strategic approach
ISBN: 978-0073526942
5th edition
Authors: Edward J. Blocher, David E. Stout, Gary Cokins