U.S. Electric, the maker of a highly innovative xenon light bulb used in large, manufacturing facilities, finds that it has excess inventory. The firm increases its direct marketing budget by 50 percent and adds double new sales representatives. This company is operating as if it were in which of the following orientation?

production
sales
marketing
social

Answer rating: 100% (QA)

Solution Sales Explanation In offer communication direct marketing is form whe... View the full answer