U.S. post office - losing money. How to make it profitable?

1. Executive summary -- a one-page summary of everything that follows; succinct but complete. This should be the last thing you prepare.

2. General Environment - projections for the economy in next 5 years (quote sources)

3. The Industry Environment Industry: Life Cycle and Structure (analysis of industry that your franchise or company competes in)

4. Competitor Analysis - who are the competitors? How are they doing? What do they do differently, good or bad? What are their prospects? Can anything outside of your industry threaten to replace your product or company?

5. Situation analysis - the company or brand that you chose...history; past 5 years; SWOT analysis as things currently stand.

6. Your 5-year plan Marketing Financials

7. Evaluation - how and when will you evaluate the effectiveness? What are the benchmarks for success (what hurdles must you hit to be "successful")?