Question
Using a sports or movie celebrity as a spokesperson for your product is an attempt to build favorable: A. brand reputation. B. publicity. C. brand
Using a sports or movie celebrity as a spokesperson for your product is an attempt to build favorable: A. brand reputation. B. publicity. C. brand association. D. manufacturers' brands
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Step: 1
Building Favorable Brand Association with Celebrity Endorsements Concept Overview Using a sports or movie celebrity as a spokesperson for a product is primarily about building favorable brand associat...
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Information Technology Project Management
Authors: Kathy Schwalbe
6th Edition
978-111122175, 1133172393, 9780324786927, 1111221758, 9781133172390, 324786921, 978-1133153726
