Using the following GE market strategy planning grid, please prepare a market strategy planning for any one of the following products in any South Asian Market:

1. A Computer Brand.

2. A Kitchenware Brand

3. A TV Brand

4. A Mobile Phone Brand

For your information, please note that the GE market strategy planning grid forces company managers to make three-part judgments (high, medium, and low) about the business strengths and industry attractiveness of proposed or existing product-market plans.

 

Transcribed Image Text:

Industry attractiveness High Medium Low Size Size Market growth, pricing Market diversity Competitive structure Industry profitability Technical role Social Environment Growth Share Position Profitability Margins Technology position Strengths/weaknesses Image Pollution Legal Human No growth = Borderline = Growth = People Business strengths MO1 Medium High Industry attractiveness High Medium Low Size Size Market growth, pricing Market diversity Competitive structure Industry profitability Technical role Social Environment Growth Share Position Profitability Margins Technology position Strengths/weaknesses Image Pollution Legal Human No growth = Borderline = Growth = People Business strengths MO1 Medium High

Answer rating: 100% (QA)

Answer Lets First Understand What is GE Matrix GE multifactoral analysis is a technique used in brand marketing and product management to help a compa... View the full answer