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ValuMart, a large national retial chain, is nearing its fiscal year-end. It appears that the company is not going to hit its revenue and net

ValuMart, a large national retial chain, is nearing its fiscal year-end. It appears that the company is not going to hit its revenue and net income targers. The company's marketing manager, Chris, suggest running a promotion selling $50 gift cards for $45. He believes that this would be very popular and would enable the company to meet its targets for revenue and net income. What do you think of the idea?

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